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Corporate Brand

$300.00

SKU: corporate-0101 Category:

Corporate branding is the practice of using a company’s name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word “Disney” in the name of many of its products; other examples include IBM and Heinz. This strategy contrasts with individual product branding, where each product has a unique brand name and the corporate name is not promoted to the consumer. “Wikipedia”